PREFACE
ACKNOWLEDGEMENTS
PART I: MARKETING AND DIGITAL BASICS
CHAPTER I: MARKETING GENERALITIES
1. Definition
2. Principle
CHAPTER II: GENERALITIES ABOUT DIGITAL
1. Definition
2. Benefits of digital
3. Success on the digital
CHAPTER III: GENERALITIES ON SALE
1. Definition
2. Types of online sales
4. Understanding the sales process
CHAPTER IV: SOME DIGITAL FACTS
1. Some figures for digital
2. Some figures for African countries
PART II: SELLING ON FACEBOOK
CHAPTER I: INTRODUCTION ON FACEBOOK
1. Generalities
2. The Importance of Facebook
CHAPTER II: ONLINE SALES MECHANISM
1. Beginners
2. Intermediaries
3. Advanced
4. Experts
CHAPTER III: 5Gs TO SUCCEED IN THE SALE ON FACEBOOK
1. Good supply
2. Good targeting
3. Good message
4. Good technique
5. Good budget
PART III: THE ESSENTIAL TOOLS TO SUCCEED IN SELLING ON FACEBOOK
CHAPTER I: CREATING A FACEBOOK PAGE
CHAPTER II: USING FACEBOOK ADS MANAGER
1. Campaign
2. Ad set
3. Advertising
REFERENCES