PREFACE
ACKNOWLEDGEMENTS
PART I: MANAGE THE IMAGE OF A BRAND LIKE A PRO
I. GENERALITIES
1. Definition of a brand
2. Role of the brand
3. Brand image
II. BUILD YOUR BRAND IMAGE
1. Identity
2. Positioning
3. The Mix
4. Reputation and e-reputation
PART II: PERSONAL BRANDING 19
I. DEFINITION
II. RELATIONSHIP BETWEEN PERSONAL BRANDING AND ABRAHAM MASLOW’S PYRAMID OF NEEDS
1. Why branding?
2. Importance of communication
3. 10 Marketing keys to manage your brand image properly
III. EXAMPLE OF A PERSONAL BRAND
REFERENCES